SASHA FYFFE
Client
Seedlip (DIAGEO) x D&AD
Roles
Creative Producer Strategy
Opportunity
We created a campaign inspired by Ben Branson's creation of the world's first non-alcoholic spirit, focused on inclusion and innovation. Our goal was to demystify Seedlip for Zillennials aged 21-34, tapping into their desire for connection.
Activations included a social club in high-traffic locations, and integrations into existing events and stores. The "Seed Your Own Adventure" campaign invites audiences to explore Seedlip using all five senses, emphasizing play, innovation, and inclusion to fulfill their need for connection.
Team
Lois Cheaye
Jobanny Cabrera
Ezra West
Ryan Jada