SASHA FYFFE

ART DIRECTOR

Create a music video for 'MoeshaXXX' that captures the artist's confident and carefree attitude towards a complicated relationship.

Approach
I custom-designed the song title typography. Additionally, I wrote the lyrics featured in the video, enhancing viewer engagement and comprehension.In post-production, I played a crucial role in shaping the final video by working closely with the editor to craft an engaging narrative, carefully selecting shots, and refining visual elements such as effects, color grading, and transitions.