SASHA FYFFE



D&AD SHIFT x GOOGLE

The Spot
Winning Pitch

Client
Spotify x D&AD

Roles
Creative Producer Strategy

Opportunity  
As short-form content platforms like TikTok grow, connecting with emerging artists and building fan bases has become challenging. Gen Z's shorter attention spans and lack of physical community spaces led us to create "The Spot," combining nostalgia from shows like TRL and MTV Unplugged to foster personal interactions and emotional connections between artists and fans in both physical and digital spaces.

Team
Parnell Jackson  
Kibria Chavez
Jobanny Cabrera
Syreeta Williams 
Gabriel Guzman

BACK









SASHA FYFFE

D&AD SHIFT x GOOGLE


The Spot
Winning Pitch


Client
Spotify x D&AD

Roles
Creative Producer  
Strategy

Opportunity  
As short-form content platforms like TikTok grow, connecting with emerging artists and building fan bases has become challenging. Gen Z's shorter attention spans and lack of physical community spaces led us to create "The Spot," combining nostalgia from shows like TRL and MTV Unplugged to foster personal interactions and emotional connections between artists and fans in both physical and digital spaces.

Team
Parnell Jackson  
Kibria Chavez  
Jobanny Cabrera  
Syreeta Williams  
Gabriel Guzman

BACK

BACK