SASHA FYFFE
Winning Pitch
Client
Spotify x D&AD
Roles
Creative Producer Strategy
Opportunity
As short-form content platforms like TikTok grow, connecting with emerging artists and building fan bases has become challenging. Gen Z's shorter attention spans and lack of physical community spaces led us to create "The Spot," combining nostalgia from shows like TRL and MTV Unplugged to foster personal interactions and emotional connections between artists and fans in both physical and digital spaces.
Team
Parnell Jackson
Kibria Chavez
Jobanny Cabrera
Syreeta Williams
Gabriel Guzman