SASHA FYFFE
Client
Adidas
Roles
Creative Producer
Opportunity
As more young people lose interest in traditional fitness, we saw an opportunity to bring back the fun and community aspect of running by tapping into Gen Z's love for nostalgia and play. Inspired by childhood games like tag, we created "Race the World," a global campaign to remind people of the joy of running together.
Team
Mako Vergara
Jamie Sullivan
Jorge Morales Ramos